We all expect us to work hard and create content that is responsive. Not all positive responses, though, are created equal.
I am reminded of this David Ogilvy quote from an Ogilvy ad :
"When I write an ad, I don't want you to tell me that you find it 'creative'. I hope you find it so interesting that you buy the product. When it comes to Esquines, they say, 'He Say how good." But when Demosthenes had, they said, 'Let's march against Philip. '"
In other words, if you're looking for something more than a "great post!" review, then you have to act fast. That means you have to stir things up in the audience before they'll do something.
Now, before we start, an easy way Latest Mailing Database to get someone to do something is to simply ask . I'm assuming you're already using a mobile phone, but if not, click on the last link to read these for the first time.
Otherwise, let's focus on what must happen before asking. What we're trying to provoke is an emotional response.
It's emotion that drives us to action. In fact, the Latin root for the word emotion means "to move," because emotion motivates us to do something. We don't want them to boil over or cry, though.
Our goal is not necessarily to feel what others feel, but to think - and act on that thought. Here are a few ways to achieve this.
1. A vivid story
Emotions react when we experience messages that correspond to our existing beliefs. The core value of captivating your audience, how they see the world, and their expectations for the future is incredibly powerful - if you actually create an experience.
Dating back to the days of Aristotle, skilled persuaders understand the power of detailed narratives. Crucially, the story has to be so vivid that it prompts an alternate experience that allows them to see the end of the story happen to them.
Here's the start (!) of a story that fueled the $2 billion subscription promotion for the Wall Street Journal :
“On a beautiful late spring afternoon, 25 years ago, two young men graduated from the same college. They were very alike, these two young men. Both were above-average students got better, both were Personable and - for young college graduates - full of grand dreams for the future. A few days ago, the two men returned to the university for their 25th reunion. "
Do you see the settings in your mind? Click here to read the progression of the story and see the madness of why it's so successful.
2. Ramp up
Sometimes, when we crave quick action, we're tempted to walk out the door and wander. High energy, high emotion - that's what will cause the audience to latch onto our infectious enthusiasm and act, right?
unnecessary.
Skilled presenters, from politicians to stand-up cartoons, know it's better and start making low-key buzz as you go.
Persuasive content and copy are often referred to as slippery slides. The goal of each sentence of your message is to keep people engaged down the entire road, poised for action along the way.
And while the context is different, there's probably the best example from 1963 than Martin Luther King's "I Have a Dream" speech:
Speech ranked in a 1999 survey of the top speeches in 20th century America by liturgical scholars. What's more, it inspired the large crowds at the point in Washington in March that the Kennedy administration felt compelled to advance its civil rights legislation in Congress.
3. Hold a Solidarity Rally
We all belong to different groups, from nationalities, college alma maters, favorite NBA teams. The tribal nature of the audience that is part of your group naturally invokes emotions, while also benefiting from the powerful principles of unity.
Unity goes beyond simple similarities and likes to reach a point of common identity . This is essentially an "us to them" situation, and if you want to mobilize the choir, rather than just preach it, you have to communicate how the "other" is going wrong.